Social Media is for social businesses

I have a fencing contractor who asked me what am I going to do for Social Media on his website. HHAHAHAHAHA, What a joke! Some business that are just really conducive to Social obviously, but how is a fencing contractor going to "engage his target market?" Of course there is a good possibility that if he does Social Media it may pay off. On the other hand, he may be lucky if he breaks even for his expense and/or effort. Really, how is a fencing contractor going to engage his target market? There are so many people out there spouting out that Social Media can help any business. It's so not true. No reflection on Ryan Boudreaux. I like his material and that's why I read this article. This article can be helpful for many types of business. Nevertheless, in retrospect of the cost, money and time are probably better spent in another direction for most business.